The title of this article sounds so simple, right?
A GOP donor contributes $100 to a candidate and that contribution and 10,000 other people contributing $100 translate into a positive outcome...an outcome looking like a victory at the ballot box.
What if contributing $100 to a GOP candidate has the same results as putting the money in a Las Vegas slot machine? In many political donations to a candidate, a donor might have better luck with the slot machine.
Is this the normal outcome Republican donors should expect...that their candidates will lose in the upcoming elections and donors will support the same candidates next election cycle to get the same losing results?
I believe there is a cause and effect relationship in just about everything, such as:
A person eating less food and along with exercise should expect to lose weight.
Driving on bald tires on a wet road will result in hydroplaning and a crash.
Not preparing for an exam will yield a low test score.
Not paying your rent or mortgage will result in an eviction or foreclosure.
So, why is it accepted that donating to a GOP candidate's campaign will most likely result in a losing effort?
As the CEO of a business consulting firm for the last 10 years and a former corporate sales manager for 8 years, the answer is many GOP candidates do not have a plan to win at the ballot box.
In just about every situation, there is a 50-50 chance of succeeding or failing. Do you know that a 51% political victory is considered a win? In politics, a 51% victory is the same as a 100% victory. The outcome is still a victory!
What if a GOP candidate could design a victory plan where campaign contributions produced at least a 51% victory? What about a 70% victory?
The one missing link Real People USA sees with political campaigns is most candidates do not know how many people will most likely vote for them on election day.
And I'm not talking about polls!
Just imagine if you worked as a sales manager at a Fortune 500 company (like I did) and your boss wanted to know if recent prospect appointments were expected to close as new clients. The sales manager would be fired if he or she said "the polls indicate there is a 62% chance we will get the business".
A poll should not be used as a primary driver to measure a candidate's chance of winning an election. The candidate should be creating systems to get a fairly close approximation of the number of voters who will vote for the candidate.
For example, the candidate should know that a district has, let's say, 500,000 eligible voters. Then, the candidate should have a cause and effect campaign strategy to identify 300,000 voters (60% of the 500,000 voters) who will vote for the candidate. This 300,000 number must be a known quantity.
A GOP candidate should not rely on the number of Twitter followers, Facebook friends, or Instagram connections. A GOP candidate should not rely on the number of appearances on Fox News, NewsMax, or One America News Network (OANN).
And finally, as Kimberly Klacik, Maryland congressional candidate discovered in a disturbing and losing election outcome, huge campaign donations ($8M donated to the Klacik campaign) do not equate to winning an election. Klacik's opponent, Kweisi Mfume had less than $200,000 in campaign donations.
Even with the likelihood Democrats cheated in that election, Klacik's campaign efforts were not based on cause and effect. Her efforts were based on emotions, hype, and her newly acquired celebrity status. Kimberly Klacik did extremely well in getting herself nationally recognized.
Bottom line, GOP candidates need to have a written plan to win elections. There are so many actions GOP candidates can take to map a course to victory.
GOP candidates should feel confident in asking for campaign donations, giving assurance to donors that GOP candidates have a plan for victory. Donation money should be linked to the victory. If a proposed campaign activity cannot be validated to lead the GOP candidate to victory, then no money should spent on the activity.
If you are a GOP candidate and want to discuss the Real People USA plan for success, please drop me a message from my website contact page or call me at (786) 697-3800.
Rick Nappier, Founder
Real People USA